Why is SEO optimization important?
Google has a dominant position in the world, with more than 90% of internet searches in the global market coming through the Google search engine.
A good position in the leading search engine allows you to receive quality traffic from visitors who are looking for your goods and services in order to purchase them.
It is also necessary to mention that correctly implemented SEO optimization and systematic SEO maintenance works help to keep your website in technical order, fast, make it more engaging and user-friendly.
Unlike purchased advertising, the right SEO strategy allows you to compete with competitors with bigger budgets.
How is SEO different from Google Ads paid advertising?
The main difference is that in paid Google Ads you are charged for each search click made by a user. If your keywords are competitive, the price of keywords usually increases over time. Accordingly, as the number of visitors (who do not necessarily purchase your goods or services) increases, so do the costs.
In SEO organic search, you have fixed costs. So, as the number of visitors usually grows, the advertising channel becomes cheaper over time (considering the price of the incoming visitor). Finally, if you have a high enough traffic potential, the SEO advertising channel generates an extremely high return on investment (ROI).
The undoubted advantage of SEO is its long-term effectiveness. By paying for Google Ads advertising, you attract traffic, but as soon as you cut your Google Ads budget, traffic drops drastically. SEO optimization is a worthwhile long-term investment.
It is observed that users often do not like to click on the pages promoted by Google Ads and trust more in the organically generated search results of Google search.
About SEO in general - what do I need to know before contacting an SEO+?
We offer our clients an "Organic" or in other words "Ethical SEO" approach to search engine optimization based on Google's recommendations, terms and conditions, focusing on website content, usability and navigation, targeting Google users. This helps not only to avoid Google sanctions, but also to improve the brand's online reputation. Getting banned from Google for violating its rules and regulations affects a website's traffic, reputation and business. Also, there is no guarantee that even after fixing all the bugs and unblocking the website, it will be indexed and displayed again in the search results.
If you want your website to be attractive and useful to readers, customers, visitors, you should use keyword analysis, link building and content writing.
The main components of SEO techniques are:
a. high quality content;
b. descriptive meta tags;
c. mobile and fast loading site;
d. easy to navigate website.
Let's talk about each of them.
First of all, the website should have high quality unique content and it should be related to the main topic of your website (if you only sell laptops, the main content of your website should be about laptops and their topics, not for example mobile phone innovations) and help visitors solve problems, which means answering visitors' questions (what they're searching for on Google).
How will customers/visitors find you on Google? For this, the analysis of questions submitted by users is used, i.e. i.e. enter keyword phrases for which relevance Google will display your site in search results. Your website content should contain both keywords and relevant information. What keywords are important and useful for your business? Ask our specialists!
Second, your website should have descriptive meta tags. Meta tags and meta descriptions are very important because they provide information and help Google and people find your site (meaning that the information on your site is relevant).
Thirdly, it is very important that your mobile version of the website works fast and well. This means that the page should load quickly and be easy for the user to navigate. If something goes wrong and your mobile version of your website doesn't perform well, Google will likely rank your website less highly. Visitors should be satisfied when using your website, but remember that the main key is to provide visitors with useful and unique information.
Creating a complete and accurate company profile in Google My business is beneficial for good local search results.
What will be the SEO optimization process?
SEO audit and performance analysis
An SEO audit is performed in order to assess the existing infrastructure of your project: the available page, its structure, content, technical solutions, positions held in the Google search system. This allows you to predict the scope of the planned work and structure the tasks to be performed.
We analyze the nature of your activity and the specifics of the market, and accordingly provide suggestions for the SEO strategy that best suits your activity.
Keywords research
We analyze keywords related to your business, evaluate their competitiveness, user search intent, financial return potential. We then structure a category tree based on the selected keywords to avoid keyword cannibalization. Finally, we prepare a plan according to which we will work with target keywords.
Creating external links and content
First, we examine competitors' backlink building strategies. Then we review your link building capabilities. Finally, we supplement the half-year SEO work plan with the available data. We prepare articles in parallel and host them on reliable portals. We also host other useful links, thus increasing the authority of your sites.
Individual SEO works
Based on our accumulated know-how and specific knowledge, we have collected mini-projects and tools for improving SEO positions, which we select individually for the client every month, depending on the situation of the e-store / website.
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